During Apple’s quarterly earnings call on Thursday, CEO Tim Cook hinted at upcoming generative AI software features that will be available to customers “later this year.” This aligns with reports from Bloomberg’s Mark Gurman, suggesting that iOS 18 could be the “biggest” update in the operating system’s history. Cook’s references to generative AI, although vague, indicate that a significant release is on the horizon for this fall.
“Investing in technologies that shape the future remains a priority for us. This includes artificial intelligence, where we dedicate considerable time and effort. We look forward to sharing more details about our ongoing work in this space later this year,” Cook stated during his prepared remarks.
Although analysts attempted to glean more information from Cook, he remained tight-lipped. “Our approach has always been to focus on our work first and then discuss it. We don’t want to get ahead of ourselves. However, we have some exciting developments in store that we’ll reveal later this year,” he mentioned.
In recent months, AI software features, such as advanced photo manipulation and word processing enhancements, have been key selling points for smartphones from Google and Samsung. Apple’s decision to hint at upcoming features is unusual, indicating the company’s ambitious plans to integrate AI into its software platforms — iOS, iPadOS, and macOS — in the near future.
Cook concluded the call by stating, “I believe there’s immense potential for Apple with generative AI and AI overall, but I won’t delve into further details at this time.”